Photoshop
Blender
electric future?
By 2050, 80% of transportation will be electric. While this shift is inevitable, many motorcycle enthusiasts see it as a loss, believing electrification robs a bike of its soul.
Would Riders Ever Switch to an Electric Motorcycle?
Insights from 50 Enthusiasts
Interview with Kenny Cummings
Kenny, my former boss and mentor, is a master restorer, racer, and trusted voice in motorcycle culture.
What key details make a bike iconic?
“Spoked wheels. Tube frames. Exposed engine. Aluminum rims. Skinny tires”
What gives a bike its soul?
“First off, the sound. The classic lines. The history...But vintage bikes have that meanness, the raw power.”
“That meanness, the raw power”
Synthesis
For traditional enthusiasts to embrace an electric motorcycle, it must be raw, unapologetic, and borderline sacrilegious. Stripped to the essentials with performance and experience at the forefront.
Ideation
Design Translation
Test 04
An iteration in a series of test bikes used to refine Muninn’s design before bringing it into production.
Lucky Number 7
A rider’s customized Muninn after years of hard riding and modifications.
Digital Visualization