Photoshop
Blender
By 2050, 80% of transportation will be electric. While this shift is inevitable, many motorcycle enthusiasts see it as a loss, believing that electrification kills the soul of a motorcycle.
Muninn challenges this perception by rejecting the trend of making electric motorcycles smaller, more compact, and toy-like. Instead, it houses a high-performance electric engine encased in a steel frame, preserving the aggressive stance and visceral experience that riders crave.
Test 04
An iteration in a series of test bikes used to refine Muninn’s design before bringing it into production.
Lucky Number 7
A rider’s customized Muninn after years of hard riding and modifications.
Muninn Process
Process Roadmap
- Understanding Purists' Perspectives
- Extracting Key Details
- Translating findings into a new Space
(understanding a purists persepctive)
Kenny, my former boss and mentor, is a master restorer, racer, and trusted voice in motorcycle culture.
What key details make a bike iconic?
“Spoked wheels. Tube frames. Exposed engine. Aluminum rims. Skinny tires“
What gives a bike its soul?
“ First off, the sound. The classic lines. The history.... But vintage bikes have that meanness, the raw power.
“Spoked wheels. Tube frames. Exposed engine.”
“That meanness, the raw power”
Synthesis
For traditional enthusiasts to embrace an electric motorcycle, it must be raw, unapologetic, and borderline sacrilegious. Stripped to the essentials with performance and experience at the forefront.
Early Drawings